The biggest market is in the smallest sales

I’ve always felt that there is something illogical or unnatural about the world economy regarding this issue. For at least the past couple hundred years or so, the world’s wealth has been built upon serving a tiny fraction of the market.

However, the popularization of some technologies in this «top market», which enables the harnessing of the long tail as a marketing strategy, should not be mistaken with the ability to include the rest of the world in the consumerism community, provided that the latter is believed desirable.

Comentario en un post de The long tail, que compara el concepto inspirador de ese blog, con el acceso a mercados de bajos ingresos, osea, la mayoría de la población mundial.